Star Wars Invasion AR

Executive Creative Director (Content)

The star wars invasion project brought the opportunity to create a native app AR experience, and the chance to play around with star wars models from ILM.

Through timed and geofenced locations, different star wars ships invaded cities across the US. We had to bring the film assets (each ship was multiple gigs of data) into an AR friendly size, mimic the animation from the films, and of course, the iconic sound design. We accomplished all of this while still keeping the fidelity star wars fans expect.

The Studio team optimized, animated, and helped design the experience, then partnered with pl.ai to integrate the elements into AR. By the end of the activation, over 10,000 UGC videos of the AR experience were created and shared.

Awards

Cannes - Bronze - Mobile Lions | AR
One Show - Merit - Direct Marketing | Websites & Mobile
One Show - Merit - Direct Marketing | Use of Technology