Rather than creating one-off MR moments that could distract from the show, we developed a singular MR experience that would react in realtime to the music. This created a frictionless experience for fans, allowing them to jump in and out of the MR on their terms, knowing that it would always be there, always be something new and exciting.

An MR DJ worked alongside Kygo’s team to trigger the effects much like a VJ or lighting tech does at a live show. We worked with Kygo’s creative team to make the creative change with each song to reflect the stage visuals and light show. The mixed reality experience extended the stage direction into an immersive 360 degree world around fans that elevated the entire performance, moving to the beat, building the builds and crushing the drops. The experience also unlocked fan creativity, enabling them to create one of a kind content that stood out from the thousands of other videos captured with a standard camera.

To help spread the word and ensure fans were onboarded ahead of showtime, we created AR selfie moments, like a QR code attached to Kygo’s iconic piano bench that would spawn his crystal piano in AR.