Ally r/Bank

Executive Creative Director (Content)

Part explainer video, part character animation. The Ally Bank x Reddit spot launched reddit’s most gold awarded paid post in history.

We had the challenge of explaining the brilliant creative concept of how awarding the post with gold would turn their gold into argentium, much like Ally’s interest rates.

Designed and storyboarded by the brilliant Wing Luo, R/GA’s Studio team went to work creating a film explaining the mechanic of the concept, and what a Reddit “bank” might look like.

Awards

One Show - Silver - Social Media
Webby Awards - Winner - Experimental & Innovation
Webby Awards - Winner - Promotions & Contests
New York Festivals - Gold - Social
New York Festivals - Gold - Commercial/Retail
AICP Next - Winner - Social
Art Directors Club - Shortlist - Direct
Cannes - Shortlist - Social