Score the iPhone

Executive Creative Director (Content)

Score the iPhone was an interactive snapchat AR scavenger hunt that created the first ever social, visual music mixer.

39 different music genres were turned into visual “loops” that embodied the vibe of the genre. These loops were then virtually scattered about cities in AR. As users collected them, they could mix different loops together, resulting in a completely unique audio visual creation. Over 1 million players took part in the hunt, mixing and sharing their creations.

Making 39 unique snapchat lenses was a tall order. We put together a powerhouse team and set boundaries around complexity and time to ensure we were hitting our targets of both quality and schedule. A pipeline was established that would allow our artists to work in their native software, AE, C4D, Maya, all of which were compiled into each unique snapchat lens.

Awards

CLIO - Bronze - Digital/Mobile & Social Media Technique | Graphic Design
Webbys - Honoree - Social | Promotions & Contests
Webbys - Shortlist - Advertising | Individual/Augmented Reality
D&AD - Shortlist - Digital Design | Creative Use of Technology
One Show - Merit - Social Media | Craft / Use of Visuals
One Show - Merit - Mobile: Use of Technology | Augmented, Virtual and Mixed Reality
One Show - Merit - Mobile: Craft | Art Direction
One Show - Merit - Digital Craft | Visual & Audio Craft / Music
One Show - Merit - Design | Craft: Art Direction
AICP - Shortlist | Next: Augmented Reality
AICP - Shortlist | Next: Digital Experiences
Art Directors Club - Merit - Interactive | Sound Design
Art Directors Club - Merit - Interactive | Art Direction

Some of my Favorite Loops: